Case Study: Car Detailing — Premium Before/After
Goal: sell a premium service via visuals first (before/after), packages, and trust blocks — then capture leads fast.
Preview: concept layout (real screenshots available on request).
What was done
- Hero with premium positioning + “Book detailing” CTA
- Before/after section placed above pricing
- Packages: Basic / Standard / Premium with clear inclusions
- Trust stack: reviews, guarantees, process clarity
Conversion logic
- CTA repeated after gallery and after pricing
- “What’s included” removes doubts before booking
- Social proof sits next to CTA
- Short form + optional message = faster submits
Next improvements
- Add real client photos + short testimonials
- Enable add-ons upsell
- Track CTA clicks and submits